Every successful company has a set of values to assist their employees in achieving their goals as well as the company’s. They are the essence of identity and summarizes the purpose of their existence.
Loyalty.
Honesty.
Trust.
Ingenuity.
Accountability.
Simplicity.
Respect.
From a business perspective, having a core set of company values makes it easier for a company to make decisions, foster teamwork and help employees collaborate, quickly communicate principles to clients and customers, and hire employees with the right attitude. The way I see it, creating a business is a bit like creating a community: if you want the community to act as a group, you need a shared code/vision/identity/ethos, an organizational culture that drives whom you choose to invite in and how the community functions as a whole. If you don’t own, define, and care about the values of your community, they will evolve on their own, potentially in ways that hurt your business.